Metropolis Magazine listed many reasons that attribute to Brazil’s success:
Brazil is warmer.
Their design philosophy is centered on providing an inviting atmosphere for friends and family. Warm wooden tones, tropical settings and the balance of functionality and craftsmanship help define their contribution to global trends.
Brazil is a happy exhibitionist.
Full of energy, culture, inspiration and creativity, Brazil presents an exciting environment for international exhibitionism – one in which collaboration and the exchange of ideas is far from lacking.
Brazil is multiculturalism.
As a melting pot of cultural heritage, designers incorporate a mix of Spanish, Italian, German, Portuguese and Japanese influence along with their own, resulting in an aesthetic that is uniquely Brazilian.
Brazil is sustainable.
Sustainability is continuously reflected throughout Brazil, through workers rights and proper management of the country’s natural resources. Extreme importance is also placed on eco-friendly design with the idea that things are not created, but transformed.
Brazil is high design, mass appeal.
Innovations in elite design are easily translated to address the needs of Brazilians as a whole.
Brazil is low tech, low impact.
Despite technical limitations, designers are using their creativity to transform low-tech objects into high design pieces. A great example is modern chairs made of simple metal re-bars for construction.
Brazil is not forgetting its heritage.
Moving forward, designers are looking to the past to incorporate native Brazilian heritage to their work. Utilizing natural resources and keeping sustainability at the forefront of their minds, their design exudes modern appeal with traditional Brazilian soul.
Brazil is talking a global design language.
The A&D community is turning their attention to Brazil as model of sustainable and innovative design – one in which progressive movement is a ripple effect.
What are your thoughts on Brazilian design?